This Course Will Teach You The Same Principles I Used When Managing Millions Of Dollars In Ad Spend For My Clients While Working At Google
Course Curriculum
Introduction
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The Basics
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Google Search
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- Some Acronyms to Understand (2:03)
- Understanding the Ads Auction (5:55)
- Build a Search Strategy (1/3): The Keyword List (2:06)
- Build a Search Strategy (2/3): Segment The List (1:30)
- Build a Search Strategy (3/3): Design Appropriate Campaign Structure (7:06)
- Keyword Match Types (5:29)
- Secret Headline Techniques To Skyrocket Your Click-Through-Rate - 2024 Update (5:22)
- Assets (Formerly Known As 'Extensions') - 2024 Update (1:45)
- Bonus: Boost Your Ad Performance by Spying on Competitors (1:33)
- Choosing a Bid Strategy (Beginner) - 2024 Update (2:09)
- Choosing a Bid Strategy (Advanced) (8:06)
- Bonus: Do These 3 Things or You'll Waste Your Money (3:45)
- After Launch: Search Campaign Optimization (1:21)
- Search Campaign Optimization: Real Life Example (7:17)
- The BEST Strategy for Local Service-Based Businesses - 2024 Update (5:14)
- (Advanced) Remarketing Lists for Search Ads (RLSA) - 2024 Update (2:40)
Google Shopping
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- Introduction to Google Shopping (1:11)
- Intro to Google Merchant Centre - 2024 Update (1:30)
- Creating Your Product Feed - High-Level Intro for Wordpress, Squarespace & Shopify (2:55)
- Use Feed Rules to Beat Your Competition (4:25)
- Standard Shopping vs Performance Max... Which Campaign Type Should I Use? (2:00)
- Standard Shopping Campaign Launch & Setup (6:00)
- Standard Shopping Campaign Optimisation (4:18)
- PMAX Campaign Launch & Setup (6:54)
- PMAX Campaign Optimisation (7:29)
- PMAX Campaign FAQ's - 2024 Update (5:14)
- (Advanced) How the Biggest & Best Retailers Structure Their Shopping Campaigns (3:45)
- Google Shopping for a Shopify Store: COMPLETE GUIDE (14:11)
Display Campaigns
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- Overview of the Display Network (0:39)
- Targeting on the Display Network: Understand Your Options! (2:26)
- Audience Targeting In Practice (6:14)
- Content Targeting In Practice (2:58)
- Example Campaign Structure (2:09)
- Creating Display Ads (2:52)
- (Advanced) Use Dynamic Ads Feed for Personalised Ads (2:37)
- Viewable CPM: A Bid Strategy Unique to Display Campaigns (2:13)
- Campaign Creation COMPLETE Demonstration (7:19)
YouTube
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Extras: Great Value That Didn't Fit Anywhere Else!
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- Google Ads Editor: Quickly Make Bulk Updates to Revolutionise Your Campaign Management (4:45)
- Google Data Studio for Real-Time Reporting like a Pro. (2:21)
- Notes: Keeping track of what you've done. (1:26)
- (Advanced) Seasonality Adjustments to Maximise Revenue During Sale Periods (1:39)
- Should I be applying recommendations from the Recommendations Tab? (2:04)
Conclusion
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Hi, I’m Oliver.
From 2018 - 2020 I helped some of the fastest growing businesses in the world with their Google Ads campaigns while working at Google in Sydney, Australia.
I was also the official presenter at Google’s own training seminars, for which I personally wrote the training content that they’re still using to this day.
I’ve taught thousands of business owners and digital marketers how to master Google Ads... and I can teach you, too.
Prefer 1:1 Personalised Support?
Book a private consultation where we share screens and make changes with lasting impact to your Google Ads campaigns.
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