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Google Ads Masters: Online Course
Introduction
Welcome! How to approach the course and join our Facebook Group (1:54)
About Me (2:39)
The Basics
Google Ads Overview (1/2): A History (1:52)
Google Ads Overview (2/2): Where We Are & Where We're Going (2:57)
Creating An Account & Getting Started - 2024 Update (1:53)
Understand Account Structure (2:21)
Navigating the Interface - 2024 Update (3:40)
Google Search
Some Acronyms to Understand (2:03)
Understanding the Ads Auction (5:55)
Build a Search Strategy (1/3): The Keyword List (2:06)
Build a Search Strategy (2/3): Segment The List (1:30)
Build a Search Strategy (3/3): Design Appropriate Campaign Structure (7:06)
Keyword Match Types (5:29)
Secret Headline Techniques To Skyrocket Your Click-Through-Rate - 2024 Update (5:22)
Assets (Formerly Known As 'Extensions') - 2024 Update (1:45)
Bonus: Boost Your Ad Performance by Spying on Competitors (1:33)
Choosing a Bid Strategy (Beginner) - 2024 Update (2:09)
Choosing a Bid Strategy (Advanced) (8:06)
Bonus: Do These 3 Things or You'll Waste Your Money (3:45)
After Launch: Search Campaign Optimization (1:21)
Search Campaign Optimization: Real Life Example (7:17)
The BEST Strategy for Local Service-Based Businesses - 2024 Update (5:14)
(Advanced) Remarketing Lists for Search Ads (RLSA) - 2024 Update (2:40)
Google Shopping
Introduction to Google Shopping (1:11)
Intro to Google Merchant Centre - 2024 Update (1:30)
Creating Your Product Feed - High-Level Intro for Wordpress, Squarespace & Shopify (2:55)
Use Feed Rules to Beat Your Competition (4:25)
Standard Shopping vs Performance Max... Which Campaign Type Should I Use? (2:00)
Standard Shopping Campaign Launch & Setup (6:00)
Standard Shopping Campaign Optimisation (4:18)
PMAX Campaign Launch & Setup (6:54)
PMAX Campaign Optimisation (7:29)
PMAX Campaign FAQ's - 2024 Update (5:14)
(Advanced) How the Biggest & Best Retailers Structure Their Shopping Campaigns (3:45)
Google Shopping for a Shopify Store: COMPLETE GUIDE (14:11)
Display Campaigns
Overview of the Display Network (0:39)
Targeting on the Display Network: Understand Your Options! (2:26)
Audience Targeting In Practice (6:14)
Content Targeting In Practice (2:58)
Example Campaign Structure (2:09)
Creating Display Ads (2:52)
(Advanced) Use Dynamic Ads Feed for Personalised Ads (2:37)
Viewable CPM: A Bid Strategy Unique to Display Campaigns (2:13)
Campaign Creation COMPLETE Demonstration (7:19)
YouTube
Understand YouTube Ad Formats - 2024 Update (1:47)
Bid Strategies for YouTube Ads (1:10)
Launching YouTube Ads: Campaign Walk-Through (3:39)
(Advanced) Ad Sequencing on YouTube (2:38)
Extras: Great Value That Didn't Fit Anywhere Else!
Google Ads Editor: Quickly Make Bulk Updates to Revolutionise Your Campaign Management (4:45)
Google Data Studio for Real-Time Reporting like a Pro. (2:21)
Notes: Keeping track of what you've done. (1:26)
(Advanced) Seasonality Adjustments to Maximise Revenue During Sale Periods (1:39)
Should I be applying recommendations from the Recommendations Tab? (2:04)
Conclusion
Congrats on Finishing the Course! Link for optional 1:1 Consulting Sessions. (0:36)
Intro to Google Merchant Centre - 2024 Update
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